Our story

About Bourselo & Infinity Aurora

May 2026

Why Bourselo

Every year in France alone, more than 70,000 association-run second-hand sales are organised by volunteers: clothing sales, toy sales, ski equipment exchanges, bike fairs, baby gear pop-ups. Behind each one, hours of spreadsheet entry, handwritten labels, paper registers, and cheques to record by hand.

Bourselo was born from this observation: tools built for retail or professional sales aren't designed for associations. Too expensive, too complex, designed for business models that have nothing in common with a team of volunteers running a Saturday morning sale.

Our ambition is simple: make organising a sale as smooth as possible, without changing what makes these events special — friendliness, transparency, mutual help.

What we are building

Bourselo is a web and mobile application covering the full lifecycle of a sale:

• Online registration for sellers and their items.
• Automatic label generation with QR codes.
• Mobile point-of-sale with offline mode for sale day.
• Automated seller payouts via SEPA bank transfer (or PDF cheque if you prefer).
• Clear dashboards for the association's board.

The app is built around shared success: our plans are tied to your sale's success (commission model), not to a fixed subscription that would penalise smaller associations.

The 2026 pilot

Before a wider launch, we are validating Bourselo under real conditions with a small circle of partner associations: five pilot associations for autumn 2026, including one in French-speaking Switzerland. These partners benefit from preferential pricing, direct hand-holding from the team, and the ability to influence which features ship next.

The goal is not to launch fast, but to launch right.

Infinity Aurora

Infinity Aurora Sàrl is the Swiss company behind Bourselo, headquartered in Chambésy in the canton of Geneva.

Infinity Aurora works as a senior business analyst on complex IS and data projects for healthcare, finance and industry in French-speaking Switzerland. In 2026, the company opened a new product line dedicated to building useful web products for associations and small local businesses.

Bourselo is the first product to come out of this new line: a project built for real users, based on first-hand observation — by volunteers, for volunteers.

Our values

• Sobriety — fewer buttons, fewer screens, less jargon.
• Honest pricing — a model tied to your success, not to a contractual commitment.
• Data respect — your contacts, your items, your accounts stay yours. No resale, no profiling.
• Continuity for associations — we commit to letting associations recover their data at any time and keep operating if we ever stop.

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